PLR or private label rights don’t always enjoy the best reputation. Most marketers figure PLR was written by someone who either doesn’t speak English well or has no background in the subject matter. Oftentimes the PLR is cobbled together with a lousy sales letter with amateur graphics and sold as a package to unsuspecting marketers. … Read more

Because competition is a real factor here, I’m not allowed to reveal the exact niche for this case study. Luckily, this method will work in any niche where you can save people money on something they’re already buying. And it will work in a lot of other niches, too, but for now let’s talk about … Read more

If you’ve followed me for any length of time, then you know I advocate testing everything to see what works rather than simply taking the advice of others. In fact, I tell my readers to test what I preach as well. Just because I say something works for me doesn’t necessarily mean it will work … Read more

The U.S. elections are over now, but the impact they had on many people still resonates strongly. Thinking I might like to revisit a U.S. show about the White House called ‘The West Wing’, I found it on Netflix and started binging. The West Wing was a serial political drama series that ran from 1999 … Read more

As an marketing coach, which do you think would be easier: A: Taking someone who is earning $1,000 a month and showing them how to earn $10,000 a month, or B: Taking someone who is earning nothing online and showing them how to earn $500 a month… As you’ve probably guessed, the answer is “A”. … Read more

You know I love residual income. And you know I think membership sites and newsletters are both outstanding ways to earn residual income. You make the sale once and you get paid for as long as that person remains a member. But there is something different about investment memberships and newsletters. You might say they … Read more

I’ll bet there is something that is holding you back from greatness in your online business… And if you eliminated this one thing, you’d get more accomplished in a week than you’re currently getting done in a month. And not only would you get more done, but you’d make more money, too. Maybe exponentially more… … Read more

I received an email the other day promoting contests, telling me how I can become a big winner if I know contesting secrets and so forth. Which is true, there really are methods to winning a lot of stuff through contests. But here’s the weird part… the email was written by a guy in his … Read more

The $500 figure is arbitrary. Depending on the size of the promotion, you could gain an extra $100 to $2,000, or a whole lot more. Here’s how it works… Anytime you promote a product, whether that product is yours or an affiliate product, consider adding a one-time deal for your own personal email support for … Read more

CTA stands for Call to Action. When you’re talking about an email you’re sending to your list, the call to action is when you say, “Hey Reader, click this link to get a once in a lifetime deal” or some such. The more you can get your readers to click the links you put in … Read more